ABOUT THE COMPANY..
A one-stop shop for fire and security solutions, providing protection for high-hazard industries, including waste management, manufacturing and industrial sectors.
From basically 1,500+ organic traffic when we started the campaign.
To an estimated 19,000+ monthly organic traffic.
THE CHALLENGES
- The backend of the website has been inaccessible due to hosting server issues since the last update in 2018.
- There have been no updates to the website.
- Proper website optimization has not been implemented.
- The website has a high toxicity score in its backlinks.
- Their GMB profile is not optimized.
THE STRATEGIES
- Conducted a website audit.
- Created a 301 redirect map using screaming frog and spreadsheets.
- Switched hosting server provider and implemented website migration.
- Performed comprehensive keyword research focused on important pages like services. Created keyword-focused content clusters, which were then interlinked and organized into silos to support each respective category page.
- Acquired high-quality backlinks from reputable, relevant, and authoritative sites as part of the off-page strategy.
- Submitted the gmb to local directories.
- Enhanced website loading speed.