ABOUT THE COMPANY..
BK Dental Clinic is a local dental clinic based in Scarborough, Ontario, Canada. The clinic operates in a highly competitive industry, making it crucial to maintain strong online visibility to attract new patients.
THE CHALLENGES
Before implementing SEO strategies, BK Dental Clinic faced several digital marketing challenges that hindered its online growth:
- Key pages were not properly optimized (meta tags were missing, and no focus keywords were implemented).
- The website had thin content that did not provide enough valuable information.
- There was a lack of quality backlinks.
- No new blog updates had been made since May 2024.
- The website suffered from slow loading speeds, affecting user experience and rankings.
THE STRATEGIES
To improve BK Dental Clinic’s online presence and organic traffic, we implemented a comprehensive SEO strategy, including:
Website Optimization
- Conducted a detailed website audit to identify technical and content-related issues.
- Performed competitor analysis to understand the best practices in the industry.
- Conducted keyword research, mapping, and implementation to align with user search intent.
- Enhanced service pages with improved content and FAQs to address common patient concerns.
- Developed a blog content strategy, publishing two high-quality blogs per week.
- Acquired quality backlinks from authoritative, relevant websites to build credibility and improve domain authority.
- Optimized website loading speed for a better user experience.
Google My Business (GMB) Optimization
- Audited and updated the GMB profile to ensure accuracy and completeness.
- Updated the business description and include relevant keywords and location details.
- Maximized category selection based on competitor analysis.
- Completed all attributes in the GMB settings to enhance visibility.
- Geotagged photos to improve local SEO performance.
- Optimized the products and services section for better discoverability in local.
- Consistently posted Google Updates to engage with the audience.
Additional Strategies
- Implemented schema markup to improve search engine understanding of the site’s content.
- Added local pages (suburban pages) to target a wider audience.
- Created service pages in Korean and Chinese to cater to the local multilingual community.
- Implemented Hreflang tags to support multiple language versions of the website.
THE RESULTS
As a result of these strategic efforts, BK Dental Clinic saw a significant improvement in its online performance:
- Monthly organic traffic increased from 786 to 1204, a 53% growth.
- Improved search rankings for key dental services in Scarborough.
- Enhanced user engagement due to improved content quality and website speed.
- Strengthened local SEO presence, leading to increased appointment bookings.
By implementing a well-structured SEO strategy, optimizing the website and Google My Business profile, and focusing on high-quality content, BK Dental Clinic successfully boosted its organic traffic and online visibility. This case study highlights the impact of a data-driven SEO approach in a competitive industry, demonstrating that consistent optimization efforts yield measurable results.
From 700+ organic traffic when we started the campaign. To an estimated 1,200+ monthly organic traffic.